LANCE FORD | Creative Director
THE IDEA
Working hand-in-hand with the strategy team, I led the creative development of a comprehensive three-year campaign for the Rubbermaid Brilliance including the new positioning line of "Clearly Designed for You". From initial concept through final execution, I directed the production of nearly 200 assets across broadcast, digital, display, and social channels. The resulting campaign highlighted the product’s signature clarity and functionality while significantly deepening consumer engagement.
THE BENEFITS OF BRILLIANCE
To showcase the thoughtful design of Rubbermaid Brilliance, we created a suite of dynamic Pinterest animations that brought the system’s standout features to life. The engaging visual content highlighted key selling points like space-saving stackability, leak-proof airlock seals, and universal lids designed to fit multiple container sizes.
MIX-AND-MATCH CAROUSELS
To showcase Rubbermaid Brilliance on Facebook, we developed paid carousel ads featuring mix-and-match frames that each spotlighted a single key product feature. As users swiped through the ad, the connected visuals explore the system's modular stackability, leak-proof seals, and universal lids in action.
6 SECONDS OF BRILLIANCE
To capture instant attention across 6-second prerolls and Reels, we created fast-paced, high-impact video ads designed to deliver key benefits in bite-sized bursts.
