LANCE FORD | Creative Director
THE
IDEA
For the Kingsman: The Golden Circle rollout, my team focused on real-time cultural relevance and sharp visual storytelling across every platform. We balanced steady evergreen content with fast-moving creative, including standout content that directly tapped into the massive conversation around the 2017 solar eclipse.
THE KINGSMEN IN REAL-TIME.
At the core of the strategy was a commitment to cultural hijacking. The team routinely aligned film content with massive pop-culture milestones like the Mayweather vs. McGregor match, Apple’s flagship iPhone announcement, and the 2017 eclipse to capture attention when audiences were already listening.
PLEASE EMPTY YOUR POCKETS
Leveraging the TSA’s famously sarcastic social vibe, we staged a crossover where agents "discovered" Kingsman’s lethal gadgets tucked inside everyday luggage. It ended up being one of my favorite concepts of the campaign because it teased the movie's outrageous weapons in a fun, organic way right where fans were already looking.
MEET THE STATESMEN
To introduce the Statesman, the campaign featured high-impact motion graphics and bespoke typography designed to establish their distinct identity. These dynamic visual assets gave the new characters an immediate, premium presence across social channels well ahead of the premiere.
