LANCE FORD | Creative Director
HELPING A 140 YEAR OLD BRAND FEEL YOUNG AGAIN
THE
IDEA
As a 140-year-old brand, Havertys needed a fresh way to connect with younger buyers. We used social media to stand out from the competition, crafting lighter, edgier content around cultural events and major holidays. By tapping into moments with built-in buzz, we seamlessly joined active conversations and engaged a new audience—all without sacrificing the brand’s core identity.
HAVERTYS ILLUSTRATED GUIDE TO SECTIONAL POSITIONS
Valentine’s Day is the perfect time for couples to explore new things… like furniture. In this playful series, we took a tongue-in-cheek approach to sensationalizing the sectional—making people truly fantasize about bringing one home.
SECTIONAL FANTASIES
The next year, we doubled down on the concept that "Secs Sells" with Sectional Fantasies for Valentine’s Day. Styled like an 80s late-night hotline ad, the campaign paired a sultry voiceover with a vanity URL driving traffic directly to the Havertys sectional sale.
![Funiture_Slide[13]](https://static.wixstatic.com/media/a037cb_dbe17a0d2fc1452aaac6201357046513~mv2.jpg/v1/fill/w_980,h_980,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a037cb_dbe17a0d2fc1452aaac6201357046513~mv2.jpg)
![Funiture_Trampoline[49]](https://static.wixstatic.com/media/a037cb_7329a10b82124ecba02d578814b2ff82~mv2.jpg/v1/fill/w_980,h_980,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a037cb_7329a10b82124ecba02d578814b2ff82~mv2.jpg)
![Funiture_BallPit[37]](https://static.wixstatic.com/media/a037cb_a3aea049b3b3450f8660eed5a2fd75fa~mv2.jpg/v1/fill/w_980,h_980,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a037cb_a3aea049b3b3450f8660eed5a2fd75fa~mv2.jpg)
HAVERTYS LAUNCHES NEW 'FUN'ITURE LINE... JK
Legacy furniture brands usually sit out April Fools' Day on social. But to capitalize on the massive cultural buzz, we convinced them to launch a new line: FUNiture. Tapping into a day meant for fun helped de-age the brand, boosting both relevance and relatability.
HAUNTED
HAVERTYS
Furniture isn't supposed to be scary—unless it's possessed. We took that idea to Havertys and transformed their existing product photography into a 'Haunted Havertys' campaign. The five-part Halloween video series resonated strongly with fans, racking up over 200K views on Facebook alone.
